Michael Smith has been in the promotional products industry for 35 years. He worked for other promo distributorships until starting his own company, The Propak Group, in 2008. He knew he would thrive running his own company and taking care of customers’ branded merch needs. At that time the company became a member of the AIA community, a promo industry support services company providing back-office support allowing him to focus on customer requests and orders.
In June 2026, The Propak Group announced a strategic partnership with Bullseye Branding and Promotions to enhance promotional products and apparel offerings as Michael transitions into retirement!
To existing customers, please know that many pieces of The Propak Group remain in place! Michael will remain on board through the end of 2026. He will be working with Danielle Berg, your dedicated Bullseye Account Executive, a direct contact for all your branded apparel, promotional products, print, company stores (and more) needs through Michael‘s transition phase and once he steps away.
In September 2024, AIA was acquired by industry powerhouse iPROMOTEu. Bullseye is affiliated with iPROMOTEu, so The Propak Group transitioned from AIA into the iPROMOTEu family upon acquisition by Bullseye. Bullseye has an in-house graphics team ready to help with design and virtual mock-ups to ensure your ideas come to life perfectly. Bullseye also provides monthly marketing pieces, so be on the lookout for these! If you aren’t on our email marketing list, please contact Danielle to be added.
The Propak Group has greatly appreciated your support over the years and are confident you’ll be as pleased as Michael is with the Bullseye partnership.
Thank you, and we look forward to continued growth together!
The Propak Group / Bullseye Branding and Promotions
Michael Smith / Danielle Berg